As a once in every 12 years event approaches SA Rugby is keen to assure the public that the visit of the British and Irish Lions in 2021 will go ahead. Rugby fans can book British and Irish Lions Tour Tickets on our website on exclusively discounted prices.
SA Rugby has been in constant conversation with the northern powers that unite to form the Lions. The Lions’ visit dates back to the first tours of South Africa and the genesis of the Springbok rugby.
British and Irish Lions tours
South Africa Rugby CEO Jurie Roux said this was something they could not allow to fall even in a global crisis.
“I can talk about the British & Irish Lions for a really long time after the Rugby World Cup it’s probably the biggest thing in rugby and we get the opportunity to play them only once every 12 years,” said Roux.
The most important thing at this stage is that the tour continues. There may be a change of date, but we can manage it. We’re very happy to welcome you to South Africa, but also on a totally different business model, we basically broke the textbook and shared revenue, logos, intellectual property and business value with the Lions.
“This is something that will come in very handy in a post-COVID world in terms of the revenues it will create for us, and it will also help us to operate as a going concern going forward.”
Joel Stransky won the world cup with Springboks in 1995 but wasted the Lions tour in 1997 because he was playing club rugby for the English giants, Leicester at the time. Many of his teammates in the England Tigers toured South Africa with the Lions in 1997, including Captain Martin Johnson, and Stransky gained a unique insight into how the other boys view the tour.
“Once every four years, players and fans from different nations come together, join hands, put their differences aside and combine as they try to beat one of the old foes from the Southern Hemisphere,” said Stransky told the SA Rugby Podcast.
“The Lions are steeped in tradition, culture, respect, and absolute loyalty to that magnificent red jersey it can never be taken for granted or underestimated. Next year will be just magnificent they will come here with a very strong squad and thousands and thousands of supporters will make the journey to enjoy our country and to be part of this great tour.”
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