JOHANNESBURG SA Rugby Chief Executive Jurie Roux says the British and Irish Lions tour to South Africa next year is the most important thing in rugby after the Rugby World Cup. Rugby enthusiasts can book British and Irish Lions Tour Tickets on our website on exclusively discounted prices.

“I can talk about the British and Irish Lions for a long time. After the Rugby World Cup, it is probably the most important thing in rugby and we have the opportunity to play them only once every 12 years,” said Roux after the tour will continue next year.

British and Irish lions make rugby's biggest tour after World Cup - Roux
British and Irish lions make rugby’s biggest tour after World Cup – Roux

The most important thing at this stage is that the tour continues. There may be a change of date, but we can manage it. The Olympics, scheduled for Tokyo this year, have already been postponed until 2021, while many of the major annual sporting events have been rescheduled for later in the year or canceled entirely in 2020.

We are very excited to welcome them to South Africa, but also a completely different business model: We basically broke the textbook and shared revenue, logos, intellectual property, and business value with the Lions.

“This is something that will be very useful in a post-COVID world in terms of the revenue it will generate for us, and it will also help us operate as a going concern.”

British and Irish Lions

Joel Stransky, winner of the Springbok RWC in 1995, missed the game against the British and Irish Lions in 1997, when he was playing club rugby for the English giants, Leicester. Many of his partners in the Tigers in England toured South Africa with the Lions in 1997, including Captain Martin Johnson, and Stransky gained a unique insight into how the other boys view the tour.

British and Irish lions make rugby's biggest tour after World Cup - Roux
British and Irish lions make rugby’s biggest tour after World Cup – Roux

“Once every four years, players and fans from different nations come together, join hands, put aside their differences and combine as they try to beat one of the old enemies of the southern hemisphere,” Stransky said on the SA Rugby Podcast.

“The Lions are steeped in tradition, culture, respect, and absolute loyalty to that magnificent red jersey: you can never take it for granted or underestimate it. Next year will be just magnificent: they will come here with a very strong team and thousands and thousands of followers will make the trip to enjoy our country and be part of this great tour.”

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