Vodafone UK & Ireland has launched a new state-of-the-art app featuring the British and Irish Lions that will allow rugby fans for the first time to ‘become a Lion’, virtually, and fully immerse themselves in the action of the Lions as the account regressive for next year’s Tour. Rugby enthusiasts can book British lions 2021 tickets on our website at exclusively discounted prices.

The new official Lions app is available for download now. It will offer a variety of interactive features including the “Digital Lions,” a fully animated virtual avatar tool developed with the same technology seen in Fortnite and FIFA. A first for rugby, the “Digital Lions” feature will allow fans to interact with Lions players past and present as well as other fans.

The British and Irish Lions official tour app unveiled by Vodafone
The British and Irish Lions official tour app unveiled by Vodafone

Fan-created custom “Digital Lions” avatars will be the first to wear the new British and Irish Lions jersey when it is revealed and fans will be able to share their avatars on social media and messaging platforms.

They can also bring their avatar to life in 3D augmented reality and choose from a variety of animation options. In the coming weeks, fans will also discover new ways to personalize their “Digital Lion”. This will include the ability to base your avatar on some traditional player positions, for example, prop, second row, or scrum-half.

The app will be the ultimate companion for any rugby fan on the long-awaited Tour 2021 as it will deliver the latest news, fixtures, ticket deals, products and interactive fan experiences all in one place. Other features include the “Selector XV”. This allows users to choose the starting lineup that they can share on social media and messaging platforms while comparing their dream team with their friends and other fans.

The British and Irish Lions official tour app unveiled by Vodafone
The British and Irish Lions official tour app unveiled by Vodafone

As the excitement of the Tour increases, new features will be added to the app such as the ability to pose with former legendary Lions players in AR augmented reality, the ability for fans to use their avatar to play games in the app, as well as the opportunity to unlock tickets and merchandise.

Next year, when the games are played, the ambition is for the app to act as an augmented reality portal for fans to get a first-person view of all the action in South Africa, from the comfort of their own home. The app’s “Match Center” feature will provide live updates on all Lions news from information about the games being played to scores, scorers, teams and match statistics.

Max Taylor

Max Taylor, Vodafone UK Chief Commercial Officer, said: We want to give fans the most immersive Lions experience possible. Our new app will be the ultimate in digital self-expression. A fan’s “Digital Lion” will become their companion during the preparation of the Tour and the Tour itself, bringing them closer to the action and other fans than ever before.

The British and Irish Lions official tour app unveiled by Vodafone
The British and Irish Lions official tour app unveiled by Vodafone

The app has everything you would expect and more, from the latest news, matches, tickets, contests, and merchandise, to player stats, fan polls, and contests. Fans can choose their “dream team” and share it on social media. They can participate in games within the app.

So they can get a first-person view of the action in South Africa through the eyes of their avatar. They can also keep up to date with our live “Match Center” so they never miss a moment. We have designed the official app of the British and Irish Lions to unite pride like never before.

Ben Calveley

Ben Calveley, Managing Director of British & Irish Lions said: As the countdown to next year’s Tour continues, we are excited to launch the official Lions app together with our partners Vodafone.

This highly innovative app featuring state-of-the-art fan engagement functionality such as the ‘Digital Lion’ and ‘XV Selector’ will further complement our digital channels allowing fans to engage with the Lions in ways new and exciting.

The British and Irish Lions official tour app unveiled by Vodafone
The British and Irish Lions official tour app unveiled by Vodafone

We have already seen record engagement figures on our social media channels this year. We look forward to continuing to deliver best-in-class digital content to Lions fans around the world.

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