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The Rolls Royce of the test rugby series only takes place every 12 years in South Africa. In 2021, the British and Irish Lions will face the current 2019 Rugby World Cup winners, the Springboks. So, for any rugby player in the country, this is the team you want to be selected for, to play against old rivals from the northern hemisphere, the British & Irish Lions team.

The national beer brand, Castle Lager, will be the official sponsor of the British & Irish Lions 2021 Tour of South Africa. As a brand woven into the South African sports fabric, Castle Lager is an appropriate starting partner for a tour that will see the best of England, Wales, Scotland and Ireland play against the Springboks. Rugby fans can book British lions 2021 tickets on our website at exclusively discounted prices.

“We are very proud to become the Official Title Partner of such a great sporting event on the Lions Tour,” said Castle Lager Brand Director Kudzi Mathabire.

“Castle Lager has an established history of improving the sporting events with which it is associated, and we look forward to working with the Lions and SA Rugby to create a truly memorable Series.”

Celebrating 125 years, the brand has been the embodiment of endurance and unity, uniting people around two of the nation’s favorite pastimes, sports and braai. This makes Castle Lager the perfect partner for the Lions Series.

The Springboks have not played a single test match since they became world champions and instead the players who will be selected for the Northern Hemisphere team will be in good shape as they are already playing test rugby.

As part of the agreement, Castle Lager will receive a wide range of rights within the stadiums, including ticket sales, hospitality, pouring rights, as well as team branding rights and access to players and coaches from Springbok and Lions. The deal also includes a newly created Castle Lager brand Tour series logo for use across a wide range of digital social media, marketing and streaming platforms.

The announcement stems from the massive interest in the Castle Lager Lions Series from South African rugby fans. There have been more than 324,000 ticket requests since the ballot was opened just nine weeks ago, and tickets for the three-test matches have been oversubscribed.

Ben Calveley

“Castle Lager has extensive experience sponsoring rugby, and we are delighted that they have made such an important commitment to support the Tour,” said Ben Calveley, managing director of the British and Irish Lions.

The new partnership with Castle Lager reaffirms the brand’s commitment to promoting the sport in South Africa through sponsorship, in particular SA Rugby and the Springboks, with whom it has been associated since 1997.

British and Irish Lions

The Castle Lager Lions series kicks off July 3 and sees the Lions visit some of the most impressive stadiums in world sport. The Lions face DHL Stormers in Cape Town in Game 1. Three weeks later, the “Calabash” at the FNB Stadium in Johannesburg, a venue that previously hosted the 2010 FIFA World Cup final, will host the first round.

The second test follows on July 31 at the Cape Town Stadium, before tourists return to Gauteng for the final test on August 7 at Emirates Airline Park, the historic venue for the Rugby World Cup final. 1995. The British Lions have toured South Africa 13 times before, with the first Tour taking place in 1891. During that time, the Lions won series of four rounds and lost eight with a draw.

Their overall record against the Springboks is: they played 46, won 17, lost 23 and drew six.

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JOHANNESBURG – The British and Lions Tour holds a special place in the heart of world rugby it harkens back to what the game was and reveals what it has become and encompasses the glory, the camaraderie and fraternity that separates the sport from all others. Rugby enthusiasts can book British lions 2021 tickets on our website at exclusively discounted prices.

For many players, honored enough to play against the combined might of the four home nations, it is the nadir of their careers, whether it be at provincial or Test level. For many supporters, it is a 12-year long wait to build new memories and remember fondly the year that the Lions returned to once again wrestle pride and supremacy away from the Springboks.

That was the decree of Springbok legend John Smit on Thursday when the series sponsor was revealed to be Castle Lager for next year’s tour at FNB Stadium, which will host the first Test between the two combatants on July 24 next year.

Said the former captain of the Boks, who led the national team in the hardcore 2009 series: “One of the best experiences and the best stories I have ever told, was my experience playing for the Sharks against the British and Irish Lions in Durban.”

I think it was my second first-class game, I was 19-years-old, Smit continued and to be able to go on 12 years later and to experience it full on was a privilege. The youngsters who get that opportunity, even if I ever only played the Lions in 97, I would have held onto that thing. I still have that jersey.

“It is just something that you can’t mimic anywhere else and that experience is what will get the youngsters next year super hungry to fight for that green and gold jersey and, hopefully, hold onto it.”

It was a sentiment shared by fellow Bok legend Beast Mtwarira and 2019 World Rugby player of the year Pieter-Steph du Toit, who will no doubt be involved in 2021. Beast was a newfangled Springbok in 2009, having made his debut for the Boks a year earlier against Wales and the 2019 World Cup winner recalled his Lions experience fondly with a smile and a chuckle.

“I think it is surreal playing against the Lions, it certainly was for me to be a part of that 2000 team, said Beast in his trademark baritone. It comes around every 12 years, so not a lot of players get the opportunity to play against the Lions.”

“The Lions tour was massive for me. To rub shoulders with the likes of Juan Smith and Bakkies Botha and Victor Matfield, guys who had won the World Cup in 2007, was just a huge honor. The atmosphere at a Lions game is just incredible, it is nothing like you have ever seen.”

“I was raring to go with the energy and excitement, Beast continued later of the 2009 Test series. My advice to the young guys would be, a part of it is to just enjoy the occasion, take it for what it is, because it is a huge honor. Guys that have won the world cup, haven’t had the chance to face the Lions, so you have to embrace it for what it is and just go out there and play your best rugby.”

For PSTD, if he is fit and remains so, it will be another feather in the 28-year-old’s cap. The 2019 World Cup winner was 17-years-old when John Smit and Co rectified the disastrous defeat of 1997 12 years later, and when asked about his feelings around the upcoming tour, it sparked a joyous memory of sibling rivalry and love.

All three games, me and my parents and my brothers watched at our house and I always say if you watch a Springbok game at our house, you don’t want to be a supporter there because it is just crazy there. Everything gets duplicated there.

“For instance, I remember when Heinrich Brussow in 2009 just picked up one of the players as a bag of potatoes and threw him off the field and then, the same thing happened in our living room. So, after the game, we always went to play and always dreamt about playing for the Boks and against the Lions.”

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British and Irish Lions coach Warren Gatland said it would be a little difficult to have Rob Howley on his coaching staff due to questions his former assistant might face following a ban for violating betting rules. Rugby enthusiasts can book British lions 2021 tickets on our website at exclusively discounted prices.

Howley was suspended for 18 months, with a nine-month suspension and the sanction dropped back to September 16, the day he was sent home from the Wales Rugby World Cup campaign in Japan last year. Since then, he has been appointed assistant coach of Canada. Former Wales coach Gatland, who worked with Howley on the Lions’ previous two tours, is gearing up for his tour of world champions South Africa next year.

“The last thing you want is for people to bring up the past and deviate from what their preparation and focus is for a Lions tour,” Gatland told reporters when asked if Howley would be in the running for a Market Stall.

“That makes it a bit difficult because it’s the last thing me and someone like Rob would want to happen. Gatland said, however, that he was “delighted” with Howley in naming him to Canada. He is an outstanding coach, he understands the mistakes he has made and I hope he does really well.”

The Lions will face Japan in Edinburgh on June 26, 2021, before playing three tryouts and five warm-up games on the tour of South Africa that is scheduled to run from July 3 to August 7.

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Vodafone UK & Ireland has launched a new state-of-the-art app featuring the British and Irish Lions that will allow rugby fans for the first time to ‘become a Lion’, virtually, and fully immerse themselves in the action of the Lions as the account regressive for next year’s Tour. Rugby enthusiasts can book British lions 2021 tickets on our website at exclusively discounted prices.

The new official Lions app is available for download now. It will offer a variety of interactive features including the “Digital Lions,” a fully animated virtual avatar tool developed with the same technology seen in Fortnite and FIFA. A first for rugby, the “Digital Lions” feature will allow fans to interact with Lions players past and present as well as other fans.

Fan-created custom “Digital Lions” avatars will be the first to wear the new British and Irish Lions jersey when it is revealed and fans will be able to share their avatars on social media and messaging platforms.

They can also bring their avatar to life in 3D augmented reality and choose from a variety of animation options. In the coming weeks, fans will also discover new ways to personalize their “Digital Lion”. This will include the ability to base your avatar on some traditional player positions, for example, prop, second row, or scrum-half.

The app will be the ultimate companion for any rugby fan on the long-awaited Tour 2021 as it will deliver the latest news, fixtures, ticket deals, products and interactive fan experiences all in one place. Other features include the “Selector XV”. This allows users to choose the starting lineup that they can share on social media and messaging platforms while comparing their dream team with their friends and other fans.

As the excitement of the Tour increases, new features will be added to the app such as the ability to pose with former legendary Lions players in AR augmented reality, the ability for fans to use their avatar to play games in the app, as well as the opportunity to unlock tickets and merchandise.

Next year, when the games are played, the ambition is for the app to act as an augmented reality portal for fans to get a first-person view of all the action in South Africa, from the comfort of their own home. The app’s “Match Center” feature will provide live updates on all Lions news from information about the games being played to scores, scorers, teams and match statistics.

Max Taylor

Max Taylor, Vodafone UK Chief Commercial Officer, said: We want to give fans the most immersive Lions experience possible. Our new app will be the ultimate in digital self-expression. A fan’s “Digital Lion” will become their companion during the preparation of the Tour and the Tour itself, bringing them closer to the action and other fans than ever before.

The app has everything you would expect and more, from the latest news, matches, tickets, contests, and merchandise, to player stats, fan polls, and contests. Fans can choose their “dream team” and share it on social media. They can participate in games within the app.

So they can get a first-person view of the action in South Africa through the eyes of their avatar. They can also keep up to date with our live “Match Center” so they never miss a moment. We have designed the official app of the British and Irish Lions to unite pride like never before.

Ben Calveley

Ben Calveley, Managing Director of British & Irish Lions said: As the countdown to next year’s Tour continues, we are excited to launch the official Lions app together with our partners Vodafone.

This highly innovative app featuring state-of-the-art fan engagement functionality such as the ‘Digital Lion’ and ‘XV Selector’ will further complement our digital channels allowing fans to engage with the Lions in ways new and exciting.

We have already seen record engagement figures on our social media channels this year. We look forward to continuing to deliver best-in-class digital content to Lions fans around the world.

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British and Irish Lions Coach Warren Gatland has warned players to miss the team’s preparation match against Japan on June 26 that they will be at a disadvantage when he makes his final selection for the world champions South Africa tour. Rugby fans can book British lions 2021 tickets on our website at exclusively discounted prices.

The Lions are locked in a battle with Premiership Rugby for the release of players with the final of the competition to be played the same weekend, which falls outside of the World Rugby Regulation 9 period that forces clubs to release. Players.

Gatland has revealed that the Lions are also planning a camp in Wales ahead of the Japan game, which will be important in formulating their draft plans.

“It is not 100% final at this time that the players will not be released, there are still some negotiations that will continue between now and then,” Gatland told reporters Wednesday.

But if England has a great Six Nations, it could mean that a third of the players on the Lions team are missing for the Japan game and a camp in Wales last week.

“We want to take the best players on the road, but the reality is that it could affect the national team. If you end up with a 50-50 call to a player, players who may be in camp in Wales and the Japan game could get the go-ahead on someone who is not available until the week before the first game in South Africa.”

Warren Gatland

Gatland has suggested that England’s players should apply for the release of their clubs.

“Hopefully common sense prevails, to go on a Lions tour and the interest it creates in and out of the sport, you can come back as a superstar. Maybe the players need to express their opinion on that, I think it would be quite powerful,” he said.

Only two of the 12 top-tier English clubs will participate in the final, but Premiership Rugby has said that none will release players before the Regulation 9 window, including Saracens, who will compete in the Championship. The Lions will play three tryouts and five prep games on the tour that runs from July 3 to August. 7.

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