The Rolls Royce of the test rugby series only takes place every 12 years in South Africa. In 2021, the British and Irish Lions will face the current 2019 Rugby World Cup winners, the Springboks. So, for any rugby player in the country, this is the team you want to be selected for, to play against old rivals from the northern hemisphere, the British & Irish Lions team.
The national beer brand, Castle Lager, will be the official sponsor of the British & Irish Lions 2021 Tour of South Africa. As a brand woven into the South African sports fabric, Castle Lager is an appropriate starting partner for a tour that will see the best of England, Wales, Scotland and Ireland play against the Springboks. Rugby fans can book British lions 2021 tickets on our website at exclusively discounted prices.
“We are very proud to become the Official Title Partner of such a great sporting event on the Lions Tour,” said Castle Lager Brand Director Kudzi Mathabire.
“Castle Lager has an established history of improving the sporting events with which it is associated, and we look forward to working with the Lions and SA Rugby to create a truly memorable Series.”
Celebrating 125 years, the brand has been the embodiment of endurance and unity, uniting people around two of the nation’s favorite pastimes, sports and braai. This makes Castle Lager the perfect partner for the Lions Series.
The Springboks have not played a single test match since they became world champions and instead the players who will be selected for the Northern Hemisphere team will be in good shape as they are already playing test rugby.
As part of the agreement, Castle Lager will receive a wide range of rights within the stadiums, including ticket sales, hospitality, pouring rights, as well as team branding rights and access to players and coaches from Springbok and Lions. The deal also includes a newly created Castle Lager brand Tour series logo for use across a wide range of digital social media, marketing and streaming platforms.
The announcement stems from the massive interest in the Castle Lager Lions Series from South African rugby fans. There have been more than 324,000 ticket requests since the ballot was opened just nine weeks ago, and tickets for the three-test matches have been oversubscribed.
“Castle Lager has extensive experience sponsoring rugby, and we are delighted that they have made such an important commitment to support the Tour,” said Ben Calveley, managing director of the British and Irish Lions.
The new partnership with Castle Lager reaffirms the brand’s commitment to promoting the sport in South Africa through sponsorship, in particular SA Rugby and the Springboks, with whom it has been associated since 1997.
British and Irish Lions
The Castle Lager Lions series kicks off July 3 and sees the Lions visit some of the most impressive stadiums in world sport. The Lions face DHL Stormers in Cape Town in Game 1. Three weeks later, the “Calabash” at the FNB Stadium in Johannesburg, a venue that previously hosted the 2010 FIFA World Cup final, will host the first round.
The second test follows on July 31 at the Cape Town Stadium, before tourists return to Gauteng for the final test on August 7 at Emirates Airline Park, the historic venue for the Rugby World Cup final. 1995. The British Lions have toured South Africa 13 times before, with the first Tour taking place in 1891. During that time, the Lions won series of four rounds and lost eight with a draw.
Their overall record against the Springboks is: they played 46, won 17, lost 23 and drew six.
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