World Rugby has announced details of a new trade association. In which the Asahi Group will join the world partners for the 2023 Rugby World Cup in France. Under the agreement, Asahi Super Dry will become the official beer for the tournament. Which begins on September 8 and will be played at nine world-class venues throughout the host country. The Rugby fans can buy Rugby World Cup tickets 2023 from our website at exclusively discounted prices.
The announcement that the Japanese brand will join the 2023 Rugby World Cup commercial family follows the 2019 Rugby World Cup record in Japan. Which surpassed all initial commercial revenue forecasts, largely influenced by strong interest from Japanese. And Asian brands in general in the main event. The agreement reflects the growing global presence and impact of rugby and Asahi’s ambition to take advantage of new markets.
The Asahi Super Dry, launched in the same year as the inaugural Rugby World Cup in New Zealand in 1987. Also shares the core values of rugby passion and solidarity. And will seek to capture the imagination of world fans as they contribute to the success of the tournament.
Rugby World Cup President Statement
World Rugby President Sir Bill Beaumont said: “We delighted to welcome the Asahi Group to the family of global partners for the 2023 Rugby World Cup. His appointment reflects not only the prestige and truly international appeal of our event. But also the facility of growing and global sport to succeed in and attract a replacement audience. We look forward to working with them to meet what promises to be a very successful and special Rugby World Cup.”
World Rugby CEO Alan Gilpin added: “Asahi is a Japanese brand with great global ambitions. And in many ways this agreement reflects the brilliant legacy of the 2019 tournament. Which has generated huge interest from Asia’s biggest brands at the Rugby World Cup. And having witnessed how successful it can be to bring together the host nation. Attract fans from around the world and create new trade associations.”
President Shiozawa said: “It may be a great honor to be the primary Asian company to participate within the 2023 Rugby World Cup in France. The foremost prestigious rugby tournament, as a worldwide partner. Asahi Super Dry born in 1987, when the primary Rugby World Cup held. We are in love with the passion and core values of rugby. Which include facing any difficulty, respecting each other and moving forward together.
These values are also shared with Asahi Super Dry. Who will have the ambition to take root in all teams. And act positively and work hard to unite the whole world. Asahi Breweries, Ltd. will watch you share excitement and unforgettable moments with everyone, contributing to the success of the tournament. I believe that this association can unite the world.”
Asahi Europe & International Marketing Director Grant McKenzie added: “The 2023 Rugby World Cup and Asahi Super Dry share a declared passion for creating unforgettable and moving opportunities. Through this partnership, Japan’s leading Asahi Super Dry beer will delivered to a truly global audience in more than 200 territories. We look forward to sharing the unique taste of recent Japan with rugby fans round the world”.
Although The 2023 Rugby World Cup in France captures the imagination of fans around the world. With an initial inventory of available Follow my Team and City packages desisted in record time. And With more tickets coming on sale in autumn 2021. France 2023 will be the main draw of the sporting calendar this year. Leading the rugby family together to celebrate the sport’s 200th birthday. For France Rugby World Cup tickets 2023 visit our website.
ABOUT ASAHI GROUP
On the other hand Asahi Group (Asahi Group Holdings, Ltd.) may be a global beverage and company based in Japan. Asahi Group, established in 1889, has evolved steadily over the past 10 years. By extending its business base around the world with its large-scale entry into Oceania, Southeast Asia and Europe.
Asahi Group Philosophy
Looking ahead, the Asahi Group will still pursue its evolution by leveraging the Asahi Group Philosophy (AGP). Established in 2018, as an engine to form its vision “a creator of value at the global and local level, growing with high value-added brands”. However Asahi Breweries is the leading company in Japan that manufactures markets and distributes alcohol brands in Japan. Asahi Europe & International formulates business strategies and manages the business of premium brands throughout the global market.
ABOUT RUGBY WORLD CUP FRANCE 2023
The 2023 Rugby World Cup will take place in France from 8 September to 28 October. With matches played at nine venues in 10 host cities. The tournament will be the 10th Men’s Rugby World Cup. And the second to be organised by France after a memorable event in 2007. Hence Eticketing.co is the best website for World Cup 2023 tickets. The Rugby fans can buy Rugby World Cup Final tickets 2023 from our website at massively discounted prices.