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Castle Lager named as title partner of British lions 2021 series

South Africa Rugby and the British & Irish Lions have announced that Castle Lager has agreed to become the official title partner of the 2021 Tour of South Africa.

The Castle Lager Lions Series kicks off on Saturday, 3 July 2021 with the Lions visiting some of the most impressive stadiums in world sport, culminating in three Test matches against Rugby World Cup-champions the Springboks. Rugby fans can book British lions 2021 tickets on our website at exclusively discounted prices.

The announcement comes in the wake of the massive interest in the Castle Lager Lions Series from South African rugby supporters. More than 324,000 applications for tickets were made, with tickets for the three-Test matches being massively oversubscribed.

Castle Lager named as title partner of   British lions 2021 series
Castle Lager named as title partner of British lions 2021 series

 ‘This represents a hat-trick for our friends at South African Breweries,’ SA Rugby CEO Jurie Roux said. ‘They have now been the series partner for all three British & Irish Lions tours to South Africa in the professional era: first under the Lion brand in 1997 and now with Castle Lager for the 2009 and 2021 tours.

‘It’s a tribute both to their enduring support for South African rugby but also to the appeal of the sport and a tour by the British & Irish Lions.

‘The first two professional series to South Africa were epic events that entranced the rugby nation. I am sure next year’s edition will be the same.’

Today’s announcement coincides with the launch of the Castle Lions Series dedicated website, www.lionsseries.com, and social channels, where rugby supporters can keep up to date with all the latest Tour news, read and watch exclusive content, as well as enter competitions to win merchandise.

The Castle Lager Lions Series begins on Saturday, 3 July 2021 when the Lions face the Stormers in Cape Town. Three weeks later the FNB Stadium in Johannesburg will host the first Test – a venue that previously hosted the 2010 Fifa World Cup Final.

The second Test follows on Saturday, 31 July at the Cape Town Stadium – the first Lions Test in the Mother City since 1997 – before the British and Irish tourists return to Gauteng for the final Test on Saturday, 7 August at Emirates Airline Park, the storied venue of the 1995 Rugby World Cup final.

The Lions have toured South Africa on 13 previous occasions, with the first Tour taking place in 1891. In that time, the Lions have won four-Test series, lost eight with one drawn. Their overall record against the Springboks is played 46, won 17, lost 23, and drawn six.

Castle Lager named as title partner of British lions 2021 series

As part of the agreement, Castle Lager will receive a comprehensive range of in-stadia rights, including ticketing, hospitality, and pouring, as well as kit-branding rights, and access to Springbok and Lions players and coaches. The deal also brings a newly created, Castle Lager-branded tour series logo for use across a wide range of broadcasting, merchandising, digital, and social media platforms.

Castle Lager Lions Series logo explained:

  • The four elements at the top of the symbol represent the four home unions that make up the British & Irish Lions, set above a single element to represent South Africa.
  • The two elements resolve into a single symbol – a dynamic perspective of a rugby ball.
  • The combined colors from the flag of South Africa and Lion’s red flow through the elements as a symbol of unity Negative space between the four top elements form an abstract shape of a person wrapping their arms around the symbol, representing friendship and community.

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British Lions tour: Jones breaks record and trio cap milestones with scores

Super Saturday delivered on its promise of an exhilarating conclusion to the Six Nations, with British & Irish Lions stars involved throughout.

After 2018 Grand Slam champions Ireland had seen off winless Italy 50-17 on the Championship’s return last weekend, Andy Farrell’s men headed into the final round of games with their destiny in their own hands. Rugby fans can book British lions 2021 tickets on our website at exclusively discounted prices.

While waiting for their decisive fixture against France in Paris, Ireland saw Scotland stun defending Grand Slam winners Wales 14-10 in Llanelli, before Eddie Jones’ England turned up the heat on the Emerald Isle with a bonus-point 34-5 triumph in Rome.

And ultimately the trophy was handed to the Red Rose for the first time since 2017, with the men in green falling 35-27 to an impressive Les Bleus side, whose victory saw them miss out on a first title for a decade on points difference.

Among the ranging fortunes for the plethora of Lions stars on show throughout the three tantalizing showdowns, there were records broken, milestone moments, and individual pieces of brilliance to savor.

AWJ becomes most-capped international 

British Lions tour: Jones breaks record and trio cap milestones with scores
British Lions tour: Jones breaks record and trio cap milestones with scores

Wales’ hopes of ending a turgid campaign came unstuck as they were edged by Gregor Townsend’s Scotland at Parc y Scarlets  the visitors’ first win on Welsh soil since 2002.

Finn Russell who featured as part of the squad on the Lions’ 2017 Tour to New Zealand – kicked the visitors in front on his return at fly-half, but Wales prop Rhys Carre punished a Scotland mistake at their lineout to help his team to a slender 7-6 lead at half-time.

The hosts added three more points to their tally after the break thanks to the boot of four-time Lions capped Leigh Halfpenny, but a try from replacement hooker Stuart McInally and a last-gasp penalty from skipper Stuart Hogg a veteran of two Lions Tours handed Scotland the spoils.

Despite enduring their fourth successive defeat of the Championship there was some cause for celebration in the Welsh camp as captain Alun Wyn Jones played his 140th game for Wales, together with his nine Lions appearances making him rugby’s most-capped international ahead of Richie McCaw.

Youngs at the double on century appearance 

England knew they could pile all the pressure on Ireland’s shoulders with a bonus-point win in Italy, and Ben Youngs got the away side off to a flying start with a fifth-minute score on his 100th appearance for his country.

British Lions tour: Jones breaks record and trio cap milestones with scores
British Lions tour: Jones breaks record and trio cap milestones with scores

The 2013 Lion made it a night to remember with England’s second try moments into the second half after Jake Polledri had got Italy on the board in the 18th minute when Carlo Canna reacted quickest to Kyle Sinckler’s handling error and fed the Gloucester No.8 to dot down.

Jamie George a 2017 Tour star and he making his 50th England appearance powered over for England’s third after Lions teammate Maro Itoje claimed the ball in a lineout to spearhead the fruitful maul.

Tom Curry notched the all-important bonus-point score after exposing a mistake in the Italian defensive line and skipping down the left flank before Henry Slade crossed to up England’s point’s difference late on.

Ireland lose but Healy makes history 

Going into the Stade de France requiring a seven-point win to clinch the title, Ireland were dealt an early blow when France’s Antoine Dupont crossed in the seventh minute, although full-back Anthony Bouthier was soon sent to the sin-bin for deliberately knocking Johnny Sexton’s grubber kick into touch.

British Lions tour: Jones breaks record and trio cap milestones with scores
British Lions tour: Jones breaks record and trio cap milestones with scores

The away side duly responded and Cian Healy – a member of the 2013 Tour squad – bulldozed over on his 100th Test appearance, before the captain and six-time Test Lion Sexton kicked Ireland in front.

But France was soon awarded a penalty try when Caelan Doris tackled Francois Cros off the ball, and they stretched their lead at the start of the second half through a Romain Ntamack try.

Robbie Henshaw and Jacob Stockdale both went over in between Virimi Vakatawa’s bonus-point score for the hosts, but it wasn’t enough to topple Fabien Galthié’s charges that leapfrogged Ireland in the overall standings to finish second.

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British lions tour: Gatland predicts Boks will be underdone

Warren Gatland says the decision to withdraw the Boks from the Rugby Championship could leave them ‘underdone’ for the incoming British & Irish Lions tour next year.

SA Rugby recently decided against having the Springboks participate in this year’s revised Rugby Championship, which will be held in Australia, and Gatland believes it is a risky call.

‘It could end up being 20 months between their last game and the first Lions Test,’ Gatland told the BBC.

‘So, they may be underdone, and it will be disappointing from my perspective because I won’t get a chance maybe to see them play.’

British lions tour: Gatland predicts Boks will be underdone
British lions tour: Gatland predicts Boks will be underdone

Gatland will lead the Lions for a third time on their tour of South Africa. In a condensed tour, starting on 3 July 2021, the Lions will play three Tests against the Springboks as part of an eight-match schedule.

The 57-year-old New Zealander sympathized with South Africa’s director of rugby, Rassie Erasmus.

‘Those are the kind of the times we are in at the moment. I can understand from Rassie’s point of view, they hadn’t had a lot of domestic rugby, so they felt they were going down to Australia being undercooked and understandably not wanting to expose them.

‘They talked about injury risk, I am not too sure that was the case, but that’s their prerogative and they felt they needed more rugby.

‘But what they are going to do – internally or externally – ahead of the Lions, I am not too sure, so it is a bit of a wait and sees.’

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