Sell World Cup Tickets: SBS has made history as the first Australian TV. Network to stage an upfront event for the 2026 season. With Acting General Manager Jane Palfreyman hosting. A 40-minute World Cup-themed presentation before 400 media buyers, partners. And journalists, and in a cheeky nod to the network’s irreverent brand.
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The launch even included a surprise nudie run cameo by the charismatic. Lead of its bold We Go There ad campaign. Underscoring the sex before soccer spirit. As SBS prepares for a landmark year of sport dominated by its exclusive coverage of the FIFA World Cup 2026. Which will deliver more than 550 hours.
Of live and on-demand content and cement SBS’s position as Australia’s true home of football. The tournament, to be stage across Canada, Mexico, and the United States. Expands to a record 48 teams and 104 matches. All of which will be broadcast live in HD alongside highlight, replays.
FIFA World Cup 2026 Tickets: SBS unveils digital-first World Cup hub with 24/7 coverage
And extensive pitch-side reporting of the Socceroos’ campaign. While fans will also be able to immerse themselves via a dedicated. FIFA World Cup hub on SBS On Demand featuring matches, classic moments. And behind-the-scenes stories, and SBS Sport will extend the coverage digitally and socially throughout.
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The six-week event, while FIFA+ joins the SBS FAST channel line-up to offer 24/7 access to football stories across the men’s and women’s game, and beyond football, SBS will continue as the free-to-air home of cycling until 2030 thanks to a renewed rights deal that secures coverage of the Tour de France.
The Tour de France Femmes, La Vuelta a España, and Europe’s most prestigious one-day Classics. But sport is just one strand of SBS’s ambitious 2026 programming slate, which also leans heavily into powerful factual storytelling, beginning with The People Vs Robodebt, a three-part documentary-drama.
FIFA 2026 Tickets: SBS pairs World Cup coverage with hard-hitting documentaries
Positioned as a political thriller that revisits one of Australia’s most contentious scandals by spotlighting those who fought against the unlawful scheme and exposing its devastating human toll, while the Australia Uncovered documentary strand continues with two new titles.
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Fat Mouth John Safran!, which sees the author and satirist tackle Australia’s intensifying culture wars around censorship, and We Are Jeni, which tells the extraordinary story of a woman living with 2,500 alter personalities whose fight for recognition reshaped the justice system. SBS is also bringing back two standout commissions.
The Hospital. In the Deep End, where Matt Preston, Jelena Dokic, and Ruby Rose return to St Vincent’s Hospital to explore the pressures and humanity of frontline healthcare, and The Jury, a five-part true crime experiment that restages a complex manslaughter case word-for-word before a new jury.
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Sell World Cup Tickets: SBS mixes World Cup drama with gripping true crime and survival shows
Reveal the unpredictable dynamics of justice, while Marc Fennell continues his prolific relationship with SBS by returning to host Mastermind and fronting two fresh documentaries, Tell Me What You Really Think, which stages intimate dinner-table discussions on thorny health issues, and There Is No John.
A gripping true crime investigation into the mysterious life and audacious fraud of John Friedrich, one of Australia’s most perplexing figures. Meanwhile, SBS’s breakout hit Alone Australia will raise the stakes in 2026 with its fourth season relocating to the Arctic Circle, pushing 10 contestants to endure.
A brutal Northern Hemisphere winter in what promises to be the most extreme version yet of the survival format, where the last person standing secures $250,000, and although the rules remain the same, the unforgiving new location amplifies the physical and psychological challenge dramatically.
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1. How many visitors are expect in Kansas City for the FIFA World Cup 2026?
Around 650,000 visitors are expect, with more than half coming from outside the U.S.
2. What is the estimated economic impact of the tournament on Kansas City?
The World Cup is projected to generate about $653 million in direct economic impact for the region.
3. Where will the official Fan Fest be held in Kansas City?
The Fan Fest will take place at the National World War I Museum and Memorial, hosting up to 25,000 people at a time.
4. What challenges could Kansas City face during the Soccer World Cup?
Hotel capacity and rising accommodation prices are the biggest concerns for visitors.
5. How will local businesses benefit from the Sell FIFA World Cup?
Over 2,000 local vendors are registered to provide services, ensuring small and mid-sized businesses gain opportunities.
