PT Sport Suite has been chosen by The British & Irish Lions to provide media services, which empower the Lions’ to tell the story of the 2021 tour to South Africa.
With less than a year until the squad touches down in Cape Town, the partnership will establish a cloud media ecosystem that transforms the way the Lions collect, manage and share their digital media while enabling the collection of media content from players and supporters.
“The partnership will establish a cloud media ecosystem that transforms the way the Lions collect, manage and share their digital media”
By transforming the Lions’ digital media workflow, unlocking
the power of their digital media archive, and providing video OTT distribution
to the tour mobile app and web platform, supporters will enjoy more epic
sporting content than ever before.
In a key attraction for the Lions, PT Sport Suite will work with existing partners to ensure unprecedented collaboration between all stakeholders – by providing an official media portal that gives sponsors real-time access to exclusive Lions media.
The biggest stakeholders will always be the ‘sea of red’ Lions supporters. To make South Africa 2021 a truly fan-first affair, supporters will be allowed to make their mark on the team’s rich history by making their own Lions media submissions via a series of fan content challenges.
PT Sport Suite CEO Rich Cherry said: “It’s a great honor for our team to be working with the British & Irish Lions – one of the world’s great sporting brands – and their partners. The epic 97 Lions tour of South Africa is still indelibly printed in my sporting memory, so for PT Sport Suite to be bringing our digital ecosystem to bear is very exciting for our sports-mad team.
“We’re looking forward to working with the Lions to provide a foundation upon which to unearth the digital gems of past tours – Rich Cheery, PT Sport Suite CEO”
“We’re looking forward to working with the Lions digital team to provide a sound and scalable foundation upon which to unearth the digital gems of past tours on a level not seen before while providing passionate Lions fans with the opportunity to make an indelible mark on future tours. Their media contributions will add immense value to the ever-growing Lions archive of tour-generated media.”
British & Irish Lions director of digital, media, and communication Shane Whelan said: “We are delighted to have partnered with PT Sport Suite, who we have worked closely with over the past few months. The digital archive is a fantastic addition and allows us to be more efficient in terms of storage of key digital assets.”
“We look forward to maximizing the broad offering of fan engagement functionality that PT boasts over the next few months – Shane Whelan, B&I Lions director of digital, media and communications”
“Also, we have already seen the benefit of the video platform in terms of our new look website and recently launched app. We look forward to maximizing the broad offering of fan engagement functionality that PT boasts over the next few months.”
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