India Vs Pakistan: The Asia Cup has long been more than just another regional cricket tournament. For organisers, sponsors, and broadcasters, it is an opportunity to capture the attention of hundreds of millions of fans across the subcontinent. And for most of those audiences, the event doesn’t truly come alive until India and Pakistan face off.
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Despite the icy political ties between the two nations, their cricketing rivalry remains the biggest financial driver of the tournament, shaping schedules, revenue deals, and broadcasting strategies. This year’s Asia Cup begins on Tuesday, but the clash most fans are waiting for takes place on Sunday, when India and Pakistan meet in Dubai.
India Vs Pakistan: The match carries added intensity, being the first encounter between the two countries since the border clashes earlier this year. Those clashes nearly escalated into open war before an internationally mediated ceasefire was declared. It has been nearly 18 years since India and Pakistan played a Test match and more than a decade since they met in a bilateral series.
Yet in multinational tournaments such as the Asia Cup, the International Cricket Council (ICC) events, or the Asian Cricket Council (ACC) competitions, the rivalry continues to flourish. Between September 14 and 21, if results align in the way organisers hope, the two could even meet three times—a scheduling dream for those looking to maximise both eyeballs and revenue.
Asia Cup Final: Politics Meets Cricket
India Vs Pakistan: The fractured relationship between India and Pakistan is rooted in the 1947 partition of the subcontinent, which led to mass violence and lasting political division. Since then, the two nuclear-armed neighbours have fought four wars, clashed repeatedly in skirmishes, and remain locked in conflict over Kashmir. These tensions have often spilt into sport. The Asia Cup itself has seen its share of political disruption.
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India Vs Pakistan: Pakistan boycotted the 1990–91 edition hosted by India, citing unrest in Kashmir, while the 1993 tournament was cancelled altogether amid rising hostility. More recently, since 2013, bilateral cricket exchanges between the two nations have been frozen. However, when international tournaments come around, politics takes a back seat to commercial and sporting imperatives.
Sami Ul Hasan, former head of the ICC’s media and communications department, explained why: It’s all about maximising eyeballs and tournament revenue. When the ICC plans a global event, organisers don’t consider rankings or competitive balance. It’s about making sure India and Pakistan play against each other at least once.
Bangladesh vs Afghanistan: Engineered Matchups and Record Viewership
In fact, the ICC has admitted in the past to tweaking tournament formats to guarantee India-Pakistan clashes. The results speak for themselves. According to ICC figures, the India-Pakistan match at the Champions Trophy 2025 became one of the most-watched one-day internationals ever in India.
India Vs Pakistan: That record surpassed even the World Cup 2023 clash, which drew 19.5 billion viewing minutes. For tournament organisers, such numbers are irresistible. The ICC and ACC auction broadcasting rights and sponsorships at premium rates, with member nations benefiting from revenue distribution. Unsurprisingly, the first question asked by broadcasters and advertisers is always: How many India-Pakistan games are possible?
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While in global ICC events, scheduling multiple clashes is difficult, the Asia Cup format offers greater flexibility. In theory, India and Pakistan could play twice in the group and Super Four stages, and once more in the final. Yet, despite 16 editions since 1984, the two have never faced each other in a final, leaving organisers still chasing that jackpot.
India Vs Pakistan: Other Nations Left in the Shadows
For fans of other participating countries, however, the obsession with India and Pakistan can feel dismissive. Sri Lankan supporter Mohammad Akram summed it up: I only care about Sri Lanka and not about what happens in an India-Pakistan match as long as Sri Lanka walks away with the cup. For us, it’s about our team.
Sri Lanka, often overshadowed by its archrivals, has in fact been one of the most successful Asia Cup teams. They have qualified for a record 13 finals and lifted the trophy six times, just one behind India. For many neutral fans, this consistency proves that the tournament is more than just a stage for India-Pakistan spectacles.
Pakistan Vs UAE: Bending Rules for the Rivalry
Still, the lure of the rivalry sometimes leads to decisions that raise eyebrows. In the 2022 Asia Cup held in Sri Lanka, rain forced the abandonment of the India-Pakistan group-stage match. With more rain forecast for their Super Four clash, organisers made the controversial move of assigning a reserve day—something no other match received.
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India Vs Pakistan: Critics argued the mid-tournament rule change reflected commercial pressure rather than fairness. Hasan agreed: Rules must not be bent for anyone. Playing conditions are signed off on before a tournament, and changing them to accommodate a single fixture sends the wrong message that everything is about money.
Asia Cup 2025: India’s Sporting Strategy
India Vs Pakistan: Beyond commercial considerations, India’s government has also sought to shape sporting ties with Pakistan through policy. In August, it announced that Indian teams and athletes will not participate in bilateral events with Pakistan, nor will they travel there. However, encounters in international tournaments, including the Asia Cup, remain permitted.
Observers say this policy serves a dual purpose. On one hand, it reflects India’s hardline political stance toward Pakistan. On the other hand, it preserves India’s image as a cooperative sporting nation. This is especially important at a time when the country harbours ambitions of hosting major global events such as the 2030 Commonwealth Games and the 2036 Olympics.
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