FIFA World Cup Tickets: Mexico has been officially designate as the Partner Country for the FIFA World Cup 2026, the 46th edition of the International Tourism Fair to be held from January 21 to 25, 2026, at IFEMA MADRID. A decision was announce during an event at the Mexican Embassy in Spain that brought together senior officials.
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Representatives from both the public and private sectors, including Josefina Rodríguez Zamora, Secretary of Tourism of Mexico, and Daniel Martínez, Executive Vice President of IFEMA MADRID. This announcement underscores Mexico’s strategic ambition to solidify its status as a global tourism leader.
By showcasing its vast and diverse cultural and natural wealth, its rich gastronomic heritage, and innovative tourism routes that aim to appeal to industry professionals, investors, international media, and stakeholders from the global travel trade, with Secretary Rodríguez Zamora stressing that Mexico’s.
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Participation in the FIFA World Cup 2026 will not only reaffirm its international positioning but also contribute to strengthening its economic and cultural diplomacy by presenting a broad tourism portfolio to a global audience. The timing of this designation coincides with a particularly strong period.
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For Mexican tourism, as data from January to July 2025 shows, international visitor revenue reached USD 21.682 billion, reflecting a 6.8% increase over the previous year, while the number of international tourists rose by 7.2% to reach 27.7 million, and total international arrivals surpassed 55.8 million.
Marking an impressive 13.5% year-on-year increase compared to 2024, these statistics highlight the upward trajectory of Mexico’s tourism sector and align with the country’s broader strategic goal of ranking among the world’s top five most visited destinations by 2030. The FIFA World Cup 2026 is regard.
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As a vital platform to support this ambition, offering unparalleled visibility, access to international markets, and high-level networking opportunities, while also serving as a space for dialogue, knowledge-sharing, and the promotion of sustainable tourism practices, themes that resonate strongly with IFEMA.
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MADRID’s vision for this upcoming edition. Mexico’s participation will be embodied in an interactive and immersive national pavilion, the largest from the Americas at the fair, with the presence of all 32 states to reflect the country’s regional diversity, from its well-established beach resorts and urban centers.
To its emerging destinations and iconic Pueblos Mágicos, with a special emphasis on integrating lesser-known areas into the international spotlight, thereby diversifying its tourism offering and extending benefits across local communities. Beyond the immediate tourism promotion.
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Mexico’s engagement with the FIFA World Cup 2026 is frame within the broader global context of its co-hosting of the FIFA 2026 World Cup alongside the United States and Canada, an event expect to draw millions of visitors and create unparalleled opportunities for synergies between sports and tourism.
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Mexico aims to use this momentum not only to highlight its football venues but also to present a holistic cultural experience that includes design, crafts, gastronomy, heritage routes, and artistic innovation, thus ensuring that visitors associate the tournament with a deeper encounter with Mexico.
Identity and traditions. Moreover, the Ministry of Foreign Affairs, through the Mexican Embassy in Spain, will play a key role in coordinating tourism promotion efforts, aligning them with Mexico’s broader international diplomacy strategy, which seeks to strengthen commercial ties.
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Foster bilateral cooperation and attract new investments in tourism infrastructure and related industries, a goal echoed by Ambassador Quirino Ordaz, who emphasized that this collaboration will act as a catalyst for enhancing Mexico’s global presence and economic opportunities. For IFEMA MADRID.

Mexico’s designation as Partner Country adds immense value to FIFA World Cup 2026, with Daniel Martínez highlighting that this edition will be particularly significant not only for its scale but also for its strong focus on innovation, knowledge exchange, and sustainability, while positioning Mexico as a model of tourism.
Development that is deeply root in local engagement and respect for natural and cultural resources, ultimately ensuring that FIFA 2026 becomes a landmark event in the promotion of global tourism and a milestone in Mexico’s path toward consolidating its leadership in the international travel industry.
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1. How many visitors are expected in Kansas City for the FIFA World Cup 2026?
Around 650,000 visitors are expected, with more than half coming from outside the U.S.
2. What is the estimated economic impact of the tournament on Kansas City?The World Cup is project to generate about $653 million in direct economic impact for the region.
3. Where will the official Fan Fest be held in Kansas City for the FIFA World Cup Tickets?
The Fan Fest will take place at the National World War I Museum and Memorial, hosting up to 25,000 people at a time.
4. What challenges could Kansas City face during the Soccer World Cup?
Hotel capacity and rising accommodation prices are the biggest concerns for visitors.
5. How will local businesses benefit from the FIFA World Cup?
Over 2,000 local vendors are registered to provide services, ensuring small and mid-sized businesses gain opportunities.
For now, to learn more about the FIFA World Cup, click here.
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