FIFA World Cup Tickets: Kansas City officials and entrepreneurship leaders are working together to ensure that the FIFA World Cup 2026 serves as more than just a temporary boost for local businesses, emphasizing that the event should spark a long-term legacy of economic growth and entrepreneurial opportunity.
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At the launch event for the Missouri Starters Coalition, a new statewide initiative led by Right to Start to strengthen entrepreneurship, Councilman Wes Rogers of Kansas City’s 2nd District stressed the importance of thinking beyond the short-term profits expected during the tournament.
Speaking at Keystone CoLAB alongside a panel that included Taylor Overton, co-chair of the National Entrepreneurship Leaders Network, Janá Wagner, division manager for KC BizCare, and Tracy Whelpley, director of regional impact for KC2026, Rogers argued that the Soccer World Cup should mark.
FIFA World Cup 2026 Tickets: Kansas City Leverages 2026 Spotlight to Boost Small Businesses
The beginning of a new chapter for the city, rather than just a fleeting business boom. The discussion, moderated by Right to Start’s Jason Grill, centered on how Kansas City can harness the global spotlight of the Football World Cup 2026 to elevate its entrepreneurial ecosystem and showcase its small businesses.
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Rogers noted that the city is making policy changes to support local businesses, such as reducing outdoor dining permit fees from $850 to zero, a move that he said will be a major win for restaurants looking to capitalize on the influx of visitors. Wagner also highlighted the city’s upcoming Small Business.
Storefront Vacancy Revitalization Pilot Program, which will provide micro and small businesses access to commercial lease spaces, is a significant opportunity for entrepreneurs who otherwise might lack the means or experience to secure physical locations. Panelists emphasized the World Cup’s potential.
World Cup Tickets: Kansas City Projects $650M Impact from 2026 Tournament Visitors
Goes far beyond the six matches scheduled for Kansas City between June 16 and July 11, 2026, during which the KC2026 organizing group expects around 650,000 visitors, translating into an estimated $650,000 in direct economic impact from spending on hotels, dining, entertainment, and transportation.
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Whelpley described this figure as conservative since it does not account for indirect or tertiary impacts, noting that roughly 25 percent of visitors will attend matches while the remaining 75 percent will be attending FIFA Fan Fest or exploring the broader Kansas City region. This, she said, represents a massive.
Opportunity to showcase the city’s unique culture, communities, and small businesses to a global audience. Overton added that the World Cup has the potential to create millionaires within local communities, provided businesses are prepared not just for the 26-day event but for building.
FIFA 2026 Tickets: Kansas City Aims for Lasting Growth Beyond 2026 Tournament
Sustainable growth beyond it. Rogers echoed this sentiment, stating that the exposure will help position Kansas City as an attractive, affordable destination compared to larger metropolitan areas, encouraging international visitors to return and recommend the city to others. The broader vision.
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According to panelists, the goal is to use the World Cup as a catalyst for long-term momentum in the city’s entrepreneurial sector, ensuring that small businesses not only benefit from short-term gains but also contribute to Kansas City’s lasting reputation as a vibrant hub for innovation and culture.
FIFA World Cup Tickets: Kansas City Prepares Entrepreneurs for Global Spotlight
The city’s efforts to reduce barriers, provide new access to physical storefronts, and connect entrepreneurs with suppliers and permits all underscore a commitment to making sure the World Cup leaves behind a legacy of opportunity rather than a temporary spike in business.

For local entrepreneurs, panelists stressed, preparation is key. They must be ready to serve international visitors, deliver high-quality experiences, and represent the Kansas City magic that organizers hope will define the city’s moment on the global stage.
Ultimately, leaders envision the World Cup as a launching pad for small businesses, positioning Kansas City as not only a host city for a world-class sporting event but also a permanent destination for global tourism, investment, and entrepreneurial growth.
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1. How many visitors are expected in Kansas City for the FIFA World Cup 2026?
Around 650,000 visitors are expected, with more than half coming from outside the U.S.
2. What is the estimated economic impact of the tournament on Kansas City?
The World Cup is projected to generate about $653 million in direct economic impact for the region.
3. Where will the official Fan Fest be held in Kansas City for the FIFA World Cup Tickets?
The Fan Fest will take place at the National World War I Museum and Memorial, hosting up to 25,000 people at a time.
4. What challenges could Kansas City face during the Soccer World Cup?
Hotel capacity and rising accommodation prices are the biggest concerns for visitors.
5. How will local businesses benefit from the FIFA World Cup?
Over 2,000 local vendors are registered to provide services, ensuring small and mid-sized businesses gain opportunities.
For now, to learn more about the FIFA World Cup, click here.
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