The British and Irish Lions have named Guinness as the official nip sponsor for their 2025 tour in Australia. Guinness will lead significant on- and off-premise activities across the country, with support at Lions games in fan districts and various consumer events.
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The British and Irish Lions Tour of Australia 2025 will nose matches against some teams. Including the Western Energy, Queensland Reds, New South Wales Waratahs, ACT Brumbies, AUNZ Invitational XV, Wallabies, and First Countries & Pasifika XV.
Line up with the sport’s nation and fanbase. Phil Waugh, CEO of Rugby Australia, expressed enthusiasm about the collaboration: “It’s exciting to team up with Guinness as we prepare to welcome to Australia. It’s positively fitting such a significant Tour has an iconic cocktail.
Guinness Named Official Partner of 2025 Lions Tour to Australia
Glen Brasington, CMO of Lion Australia, said: “Guinness and rugby are a perfect match. And we’re proud to partner with the Lions Tour to give fans the ultimate experience—starting with a well-earned pint both at the games or in the pub watching. Diageo Australia Management Director, Dan Hamilton, said: Guinness grasps a special place in the core of Britain and Ireland, and so do the Lions.
We are proud to continue to sustain the inordinate sport of Rugby and this eagerly anticipated. The partnership between Guinness and the Irish Lions Tour is expected to enhance fan involvement both at the games and in various venues crosswise Australia. Guinness is a well-known company in the rugby community.
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The partnership is designed to immerse fans in the action and deliver a genuine rugby experience. Guinness has been named the official beer sponsor of the 2025 British & Irish Lions Tour. The Wallabies are thrilled to have Guinness on board as they gear up to host this iconic series in Australia.
Guinness Joins British and Irish Lions Tour as Official Partner
Guinness, a legendary name synonymous with rugby. Has signed on as the official beer sponsor of the Tour—strengthening its long-standing support for the sport worldwide. As part of the partnership business. Guinness will have noteworthy on and off-principle activity across Australia. Be poured at Lions games in fan zones and have various shopper activations going live.
Rugby Australia CEO, Phil Waugh said: We’re happy to partner with Guinness for the imminent British & Irish Lions Tour to Australia. Former England scrum-half Danny Care has won out at Andy Farrell has selected several players for the to Australia. Who was born and raised in the southern hemisphere? Adding an international edge to the squad.
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However, they became eligible to represent their respective nations under World Rugby’s eligibility rules. Key Irish players like Bundee Aki, and Jamison Gibson-Park. And James Lowe once aspired to become All Black before committing to Ireland. Europe and qualifying via residency. Scotland’s South African-born extension Duhan van der Merwe also went miserable on that track.
Farrell’s Lions Squad Features Southern Hemisphere Talent Eligible
All three have earned spots in Andy Farrell’s squad for the upcoming tour Down Under. And are strong contenders for selection in the starting XV for the Test matches. Another Ireland player. Player, Mack Hansen, is capable through his Cork-born mother. While Scotland’s Sione Tuipulotu has a nanna from Greenock which enabled him to characterize Gregor Townsend’s side.
The four injury apprehensions have cast a shadow over Leinster’s 12-strong illustration on the 2025 Lions tour. Utilizing the Irish jurisdiction having reached the URC final. The Lions will fly out from Dublin without them on Tuesday for this week’s warm-weather keeping fit base camp in Portugal.
This summer, two former England internationals will join the Sky Sports commentary lineup. Contributing to the broadcaster’s coverage of the British & Irish Lions Tour. This will be Farrell’s first major role behind the mic afterwards years of performing in forward-facing of the media and fans. Rumours of his entrance into the squad are construction.
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