With only 50 days remaining until the Women Rugby World Cup 2025 kicks off, anticipation is growing in Exeter, one of the tournament’s official host cities. To celebrate the countdown, Princesshay is set to bring the excitement of the sport to life with a free family fun day on Saturday, 5 July. The event, Ready Set Rugby, will run from 11am to 3pm in Princesshay Square. And promises an energetic celebration of sport, community, and inclusivity.
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This special countdown event aims to engage residents, families, and rugby fans of all ages. Visitors can enjoy live acoustic music, face painting, a rugby-themed doodle wall. And even test their balance on a mechanical rugby rodeo. For those keen to get involved in the action, non-contact rugby taster sessions will be available. Led by Exeter City Community Trust and supported by players from the Exeter Chiefs Women’s Team.
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The excitement in Exeter highlights the rising popularity and growing momentum of women’s rugby, both across the country and around the world. Exeter, with its passionate sports community and established rugby culture, is a fitting location for such an event. The city’s Sandy Park stadium, home to the Exeter Chiefs, will play a key role in hosting matches. Throughout the tournament, attracting international teams and supporters.
Hannah Overton, Marketing and Commercialization Manager at Princesshay, sees the July 5th event as more than just a fun day out. She said that Ready Set Rugby marks the official countdown to the Women Rugby World Cup and celebrates Exeter’s role as a proud host city. It’s a wonderful chance for the community to come together. Share in the excitement and build momentum ahead of what’s set to be an incredible August and September.
Throughout the Women’s Rugby World Cup, Princesshay will be transformed into a vibrant fan zone. Featuring live screenings of every match on a big screen. This space will serve as a gathering point for supporters, families. And tourists to enjoy the tournament atmosphere, whether or not they hold tickets to the matches.
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Kicking off on Friday 22 August, the WRWC 2025 marks a landmark moment in the history of the sport. England is playing host for the first time since 2010, with matches spread across various cities. Bringing the game closer to communities across the country. The tournament will feature 16 of the world’s best teams competing over five weeks, culminating in a final expected to draw huge global viewership.
This year’s Women Rugby World Cup is expected to be the biggest yet in terms of attendance, broadcast reach, and public engagement. It represents not only a celebration of elite sport but a major step forward for women’s rugby. Which continues to grow in participation and visibility by hosting matches and surrounding events. Cities like Exeter play a crucial role in expanding the sport’s footprint and creating lasting legacies.
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Beyond the thrills of competition, the Women Rugby World Cup is part of a broader strategy to increase participation in sport and promote active lifestyles especially among women and girls. Councillor Duncan Wood, Lead for Leisure Services and Healthy Living at Exeter City Council. Believes the tournament will leave a meaningful impact on the city.
Councillor Wood said the Women Rugby World Cup would be a brilliant opportunity to showcase both the city and the sport. We’ve already seen strong engagement across Exeter, as highlighted by the recent schools’ Festival of Rugby. The impact of the tournament will extend far beyond the matches at Sandy Park .Its legacy will be felt in continued participation in sport long after the final whistle.
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Local schools and sports clubs have already begun engaging with rugby in new and exciting ways. Programs run by the Exeter City Community Trust and the Rugby Football Union have introduced the game to hundreds of young people. These initiatives are designed not just to create fans but to build lasting relationships with the sport whether through playing, volunteering, or supporting local clubs.
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The rise of women’s rugby over the past decade has been remarkable. With increased media coverage, investment from governing bodies, and growing commercial support, the game is enjoying unprecedented visibility. The success of recent tournaments and the strength of teams like England’s Red Roses have helped spark a surge in grassroots participation.
Hosting the Women’s Rugby World Cup offers a chance to build on that momentum and highlight the very best of the women’s game. For fans in Exeter, it’s an opportunity to witness world-class sport up close. And to be part of a global movement toward gender equity in athletics.
Whether you’re a die-hard rugby fan or simply curious to learn more. Exeter’s events around the WRWC promise fun, inspiration, and community spirit. From the July 5 celebration in Princesshay to the big screen matches later this summer. The city is ready to welcome the world and celebrate a game that’s fast becoming a force for change.
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