World Rugby has introduced the Women Rugby World Cup 2025 Content Creators Programme, providing an exciting platform for content creators worldwide to showcase their skills during a landmark tournament. With the 2025 edition set to be the biggest and most engaging Women Rugby World Cup yet.
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This initiative offers an incredible opportunity for emerging talent in digital content and social media. Building on the success of the Women Rugby World Cup 2021 Content Creator Programme in New Zealand. This initiative is designed to nurture the next generation of creators by offering hands-on experience in sports media.
Selected participants will have the chance to capture and share behind-the-scenes moments, exclusive stories, and dynamic match-day content. This brings the energy and passion of the tournament to audiences across the globe. Beyond content creation, the programme fosters a community-driven environment, enabling participants to collaborate, exchange ideas, and refine their storytelling skills.
World Rugby aims to empower diverse voices in the digital space, ensuring the Women Rugby World Cup 2025 reaches new audiences and continues to break records in engagement and visibility. For aspiring content creators, this is a unique chance to gain exposure on a global stage, work alongside industry professionals, and contribute to the growth of women’s rugby.
Be the Voice of Women Rugby World Cup 2025
As the tournament approaches, World Rugby’s commitment to innovation and inclusivity will ensure a thrilling experience, both on and off the field. Applications are now open for passionate creators eager to be part of this historic sporting event. World Rugby has launched the Women Rugby World Cup 2025 Content Creators Programme.
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Offering content creators worldwide a unique opportunity to document and promote the tournament while developing their skills. This initiative is designed to elevate the global profile of women’s rugby by embedding creators throughout the event. Ensuring that the stories of players, teams, and fans reach a wider audience.
Participants will gain exclusive access to behind-the-scenes content, capturing the journey from training sessions to match days, as well as moments that unfold beyond the pitch. By sharing these experiences across digital platforms, creators will play a key role in expanding the tournament’s reach and engagement.
A standout feature of the programme is its learning and development component, where participants will take part in virtual training sessions led by industry experts. These sessions will provide valuable insights into sports storytelling, and digital content trends. And social media strategies, equipping creators with the skills needed for professional growth.
Elevating Women’s Rugby Through Digital Storytelling
World Rugby’s Chief of Women’s Rugby, Sally Horrox, emphasized the significance of this initiative, stating:
“This exciting content creator programme is a key initiative in our Impact Beyond 2025 plan. Represents an important step forward in our mission to grow and amplify women’s rugby on a global scale.”
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By fostering new talent and leveraging digital storytelling, this programme aims to make the Women’s Rugby World Cup 2025 the most engaging and widely celebrated edition yet. Applications are now open for passionate creators ready to be part of this historic sporting event. World Rugby has launched the Women Rugby World Cup 2025 Content Creators Programme.
An innovative initiative designed to elevate the visibility of women’s rugby while fostering the next generation of digital storytellers. By embedding content creators across the tournament, the programme aims to bring fresh perspectives, celebrate compelling stories, and inspire fans worldwide.
Participants will document the players’ and teams’ journeys, from intense training sessions to exhilarating match days. While also capturing exclusive behind-the-scenes moments. Their work will showcase the tournament’s energy, passion, and impact, expanding its global reach like never before.
Women Rugby World Cup: Empowering the Next Generation of Content Creators
A key feature of the programme is its dedicated learning and development component, where creators will engage in virtual sessions with industry experts. These sessions will provide valuable insights into sports media and storytelling techniques. And digital trends, equipping participants with skills that will enhance their careers.
Sarah Massey, Managing Director of Women Rugby World Cup 2025, highlighted the significance of this initiative, stating:
“This programme offers an incredible opportunity for individuals to gain valuable skills, advance their careers, and develop as content creators, offering hands-on experience while fostering their personal and professional growth.”
She added that the tournament will be filled with compelling stories. And content creators will play a crucial role in sharing these narratives with a worldwide audience. With this initiative, World Rugby is not only celebrating women’s rugby but also investing in the future of digital content creation.
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