The Sidemen Charity Match is one of the year’s most prominent creator events. Here’s how it comes together. The Sidemen are bringing their yearly creator spectacle to the largest stadium in the UK On March 8, 2025. The seven-member collective will welcome a few renowned friends and 90,000 passionate fans to London’s Wembley Stadium for the sixth edition of their Sidemen Charity 2025.
Experience the ultimate creator football showdown at the Sidemen Charity Match 2025! Watch the Sidemen and top YouTube stars go head-to-head in an epic battle at Wembley Stadium in London. Don’t miss your chance to be part of this unforgettable event, filled with thrilling action and incredible moments for a great cause. Secure your Sidemen Charity Match Tickets now and join 90,000 passionate fans in person or catch the live stream on YouTube! Hurry, tickets are selling fast!
Starting from modest beginnings in 2016, the Charity Match has evolved into a highly-anticipated football extravaganza featuring some of the world’s most famous YouTube and Twitch personalities. The 2025 instalment will retain many of the event’s signature elements:
The seven Sidemen and a few of their companions will form a team to compete against a group of YouTube All-Stars. Past participants have featured creators like iShowSpeed, xQc, Kai Cenat, and MrBeast, along with the Sidemen team: Behzinga, KSI, Miniminter, TBJZL, Vikkstar123, Zerkaa, and W2S.
Organizing the match is a juggling act.
True to its name, the Charity Match champions a range of causes chosen by the Sidemen. The most recent edition, held in 2023, set a record by generating £2.4 million for organizations like CALM, Teenage Cancer Trust, Rays of Sunshine, and M7Education. The Sidemen are well-positioned to surpass that total in 2025, but achieving that goal will require them to weigh other factors that excite their audience and drive donations.
Charity is the main objective of the game, so that must always take precedence, but to raise funds, it has to be a spectacle. And entertainment is essential, explained Jordan Schwarzenberger of Arcade Media, the Sidemen’s management agency. A fantastic show leads to fantastic fundraising, so it must remain a top priority.
The Charity Match’s ever-evolving narratives are a big part of its appeal. iShowSpeed joined the event for the first time in 2022 and has since fostered a rivalry with KSI that grows more heated each year. By pitting Speed on the YouTube All-Stars against KSI’s squad, the Sidemen ensure fresh storylines that keep audiences hooked.
Schwarzenberger pointed out that the Sidemen Charity Match 2025 have full control over these storylines. He told Tubefilter that the group selects the players and organizes them into two teams. They typically look for creators who are both highly relevant and exceptionally entertaining, he explained. As the event has grown, an increasing consideration is creating a diverse international lineup to appeal to a global audience.
Sidemen Charity Match 2025 Tickets: New Faces and High Stakes at Wembley
For the Sidemen Charity Match, there are more potential participants than ever before. Creators like Stable Ronaldo and Hitch are vying for their first invitations, while past players are eager to make a comeback. One way the Sidemen can narrow down that roster is by prioritizing creators who will add to the excitement of the game.
A prime example: xQc’s underwhelming performance as goalkeeper for the YouTube All-Stars in 2023, where he allowed eight goals. Ironically, that makes him a strong contender to return, as more goals equate to more thrills.
You need a subpar keeper, W2S shared during a recent podcast. Someone who isn’t completely awful but isn’t great either. The creators invited by the Sidemen to participate will need to brace themselves for a lively crowd. It took just three-and-a-half hours for the group to sell out all 90,000 seats at Wembley Stadium.
A Retrospective on the Sidemen Charity Match
2016: The Sidemen’s inaugural soccer showdown was held at a Premier League venue. At St. Mary’s Stadium, the home ground of Southampton FC, the group was allowed to fill only half the seats. Although attendance was limited, the event raised £110,000 and set a YouTube Gaming record with more than 600,000 concurrent viewers.
2017: The second year brought two major upgrades. The Sidemen Charity Match moved to London and packed a whole stadium. The YouTube All-Stars secured their only win in Charity Match history with a 2-0 triumph at The Valley, the 27,111-seat stadium of Charlton Athletic.
2018: The Sidemen reclaimed their dominance with their most decisive victory to date, a 7-1 thrashing of the YouTube All-Stars, once again at The Valley.
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2022: Following a four-year hiatus, the Charity Match returned with an exciting showdown at The Valley. Sidemen FC claimed an 8-7 victory, with an 88th-minute goal by Miniminter securing the win. This marked the first time the event raised over £1 million for charity.
2023: A shift to the expansive London Stadium enabled the Sidemen to more than double the match’s in-person attendance. Fundraising totals also surged, exceeding double the previous amount, while the YouTube audience shattered records, peaking at 2.5 million concurrent viewers.
Sell Sidemen Charity Match Tickets: A New Era at Wembley
2024: The Charity Match took a hiatus. In a YouTube video, KSI hinted that the break was taken to allow the Sidemen to prepare for a 2025 edition that would surpass all previous iterations.
2025: With its move to Wembley, the Charity Match is reaching new heights, as KSI had suggested. It’s been such a passage to acquire to this point. Months of planning, but we made it, and I couldn’t be prouder of the boys and the team, said Arcade Media’s Anna Sirius, who is leading the 2025 Charity Match as Project Director.
Selling out Wembley is a monumental accomplishment and demonstrates the influence of YouTube and the community. It proves that anything is possible, and I can’t wait to see what comes next! The 90,000 fans in attendance will witness firsthand how monumental the event has become. For everyone else, the action will be available to watch live on YouTube via the official Sidemen channel on March 8.
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