With excitement mounting for the Women Rugby World Cup in England this August, Red Roses stars Abby Dow and Tatyana Heard are launching a unique campaign to engage and unite communities. Armed with a ball of yarn and a crochet hook, they’re leading an RFU initiative to inspire young people to embrace rugby and show their support for the Red Roses through creativity.
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The campaign will feature colourful yarn art installations across cities nationwide. Forming part of a wider effort to unite communities in the lead-up to the global tournament. The concept originated from the Red Roses’ collective love for crochet, a hobby Dow brought to the team during the 2022 Women’s Six Nations.
For Dow, this initiative is about more than just rugby; it’s about representation, creativity, and inclusivity. Talking at the launch experience held at Hazelwood in Sunbury-On-Thames, she expressed her enthusiasm for combining her love of rugby with crochet to break down barriers and welcome new fans to the sport.
Women Rugby World Cup 2025: Breaking Barriers and Building Community
I’m really happy to be a part of this, said Dow. It’s about showing people that rugby is for everyone and that hobbies like crochet can bring people together in really powerful ways. Anyone can support the Red Roses, regardless of their background or experience with the sport. Dow and Heard hope the campaign will challenge outdated stereotypes, both in rugby and in crafting.
Rugby, often seen as a male-dominated sport, and crochet, often dismissed as old-fashioned or gendered, both have much broader appeal than many assume. This initiative aims to show that anyone, regardless of age, gender, or ability, can get involved in both. It’s a family-friendly project that invites people to express themselves and be part of something bigger, Dow explained.
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Just like in rugby, with crochet, all you need is a ball, whether it’s yarn or a rugby, and you can start creating something unique and meaningful. With the Women Rugby World Cup on the horizon, the Red Roses are using this moment not only to prepare for competition. But also to inspire a new generation of fans and makers across the UK.
WRWC 2025 Tickets: Dow and Heard Spark Nationwide Movement
As England gears up to host the highly anticipated Women’s Rugby World Cup this August. Red Roses stars Abby Dow and Tatyana Heard are bringing the nation together through a groundbreaking campaign that blends the worlds of rugby and creativity. The duo is leading a national campaign that uses crochet to engage fans across the country, highlighting both the spirit of rugby and the value of community.
Crochet may not be the first thing that comes to mind when thinking about elite sport, but it’s become a cherished hobby among several Red Roses. Crochet might be a niche hobby, Heard said, but many of us on the team enjoy it. It’s delightful to have a movement similar to this in the lead-up to the Women Rugby World Cup. Dow, who first discovered crochet during the initial COVID-19 lockdown, later introduced it to her teammates during the 2022 Six Nations.
Heard was one of the first to take it up and quickly became hooked. The campaign invites the public to support the Red Roses by contributing to yarn-based art displays in cities around the UK. These installations, built with help from local communities, aim to foster a sense of togetherness ahead of a home Women Rugby World Cup.
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Dow and Heard Stitch Support Ahead of Women Rugby World Cup
It’s incredible to see people getting behind us, whether through crochet or other creative outlets, said Heard. Being involved, whether in rugby or crafting, builds a real sense of connection and community. That’s powerful. Dow, known for her talent on the pitch, has become equally admired for her crochet skills.
In a twist on the team’s traditional gift of a red rose to debut players, she now crochets red flowers for first caps, silver ones for 50 caps, and gold ones for 100. You can’t kill a crochet bloom, she joked. And since my love language is gift-giving, it’s a meaningful way to show appreciation. Beyond being a creative outlet, Dow says crochet is a way to unwind from the pressures of international sport.
It’s simple to pick up, but there’s so much you can do, everything from clothing and toys to hairbands and flowers. With the Women Rugby World Cup fast approaching, the Red Roses hope their crochet-inspired campaign. England will unite communities and showcase the inclusive spirit of rugby, one stitch at a time.
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