FIFA has improved its traditional model of delivering the extreme show on earth, the FIFA World Cup 2026. Instead of working through a national Local Organising Committee, FIFA has mandated an increased management level and delivery of the first 48-team, 104-match tournament to host cities, as John Kristick, one of the bid leaders secured the game for the region.
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He said at the inaugural of a panel at the Soccerex Settlement in Fort Lauderdale, Florida, yesterday. The management is different than anything that has left before. It is a monumental undertaking having dramatically established its presence in Miami. FIFA has largely bypassed the national federations of the bid-winning US, Mexico, and Canada FAs, instead opting to work directly with the cities.
Depending on whom you speak to, the prevailing sentiment is that with 570 days remaining until kick-off, FIFA has been slow off the mark in terms of organization and leadership. However, Kristick’s panel in Fort Lauderdale would argue otherwise, though no one is underestimating the enormity of the challenge.
FIFA World Cup 2026: Cities Unite for an Unforgettable Event
For FIFA, the reassuring factor is that they are collaborating with cities well accustomed to handling projects of this magnitude. Yet, Lisa Lutoff-Perlo, head of the Miami 2026 host committee, emphasized: It’s not just like staging one Super Bowl. We have seven matches, so it’s akin to organizing seven Super Bowls in 30 days.
In addition to Lutoff-Perlo, Kristick was joined on his panel by host committee leaders from Boston, Los Angeles, and Atlanta. Collectively, these four cities will host roughly a third of the games during the FIFA World Cup 2026 finals. The cities, in a distinctly American fashion, are both competing with each other and working together collaboratively.
When asked what a successful execution of the 2026 World Cup would look like for them, the responses varied by city, though the challenges were largely similar. Lutoff-Perlo prominent that the new FIFA model has shaped an atmosphere where collaboration is crucial. Yet she emphasized that her three primary goals included making the events in Miami the benchmark for other host cities.
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Host Cities Gear Up for FIFA 2026: Legacy and Strategy
Her other two priorities were a solid financial outcome. Let’s be clear, this is a business, and establishing a lasting legacy. The World Cup will come and go, but we want the legacy to endure in our cities. Jon Persch, head of the Boston 2026 host committee, stated that their mission is to carve out our own identity. For Boston, the emphasis is on being where it all began.
The United States started in our backyard. We had the first post office and the first organized soccer match in the 1600s. For us, it all originated here. The challenge for all the host cities is how to capitalize on the event, and they are actively promoting their local advertising and sponsorship opportunities.
Atlanta and Los Angeles, ‘ efforts are heavily centred around the geography and location of their stadiums. Dietmar Exler, head of AMB Sports and Entertainment at Mercedes Benz Stadium situated with 50,000 hotel rooms within a 15-minute walk emphasized. Their priority is to ensure visitors have a memorable experience while associating the stadium with both the sport and the FIFA World Cup 2026.
Adolfo Romero, responsible for Los Angeles’ SoFi Stadium and Hollywood Park, noted that their challenge is to optimize. The use of their 300-acre facility in what is considered the entertainment hub of the world. Romero highlighted a crucial aspect regarding the perception of football in his city. Uruguay Seals Dramatic 3-2 Win Over Colombia in World Cup Qualifier.
LA’s Soccer Culture and Host Cities Prepare for the Football World Cup
“In LA, soccer is ingrained in the fabric of the city. We have two MLS teams, an NWSL team, multiple USL teams, a vibrant soccer community, and a strong youth soccer infrastructure. The culture is already established, with 103 nations represented within it,” said Romero.
For Romero, it’s not solely about FIFA; the focus is on the long-term growth of soccer. He emphasized the significance of fostering a relationship with Concacaf, which ensures ongoing engagement and a lasting legacy. We want Concacaf (and its events) to remain a part of our future. FIFA may be a temporary presence, but Concacaf is our long-term partner in this region.
While the sentiment is that FIFA is arriving somewhat late and rather disorganized to its event, there is reassurance in the fact. The host cities possess the expertise and confidence needed to deliver what will be the largest and most ambitious FIFA World Cup 2026 to date.
“We do this day in and day out,” said Romero. “What makes 2026 different is how we adapt for an international audience.”
How FIFA adjusts to the American approach will also be crucial. There will undoubtedly be plenty of creative friction. As this massive event is gradually assembled the anticipation is growing, and it’s contagious.
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