With less than a year until the start of the Winter Olympic 2026 Games in Milano Cortina. Media Rights-Holders (MRHs) gathered in Milan from February 19 to 21 for the OBS World Broadcaster Meeting (WBM). This meeting marked the third time MRHs had convened to discuss plans for the event, following earlier briefings in Milan and Cortina d’Ampezzo.
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These meetings are a key platform for discussing operational details and touring venues. And reviewing progress on the broadcasting arrangements for the upcoming Olympic and Paralympic Winter Games. The session was officially opened by OBS CEO Yiannis Exarchos, who was joined by Milano Cortina 2026 and CONI President Giovanni Malagò, along with Milano Cortina 2026 CEO Andrea Varnier.
The event also featured appearances from Arianna Fontana, a multiple Olympic champion in short-track speed skating, and Andrea Macri. A member of the national Para ice hockey team, who highlighted the significance of the Games and the role of athletes in the build-up. The WBM provided an important opportunity for all stakeholders to ensure that plans are progressing smoothly.
Exarchos said: “We approach the Milano Cortina 2026 Games with confidence not just in delivering a successful event, but in doing so with grand style.”
Innovation, Collaboration, and Excellence in Winter Olympic 2026 Broadcasting
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Arianna Fontana, the 11-time Olympic medalist, shared her thoughts on the power of sport and storytelling, emphasizing the significance of athletes’ journeys. As athletes, our focus is on training, performing, and competing. However, behind every athlete and every medal lies an amazing story.
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These stories are unique and deserve to be shared with the world. Thanks to the efforts of all of you, we can share our stories. Fontana said, highlighting the importance of this connection. The three-day event was organized by Olympic Broadcasting Services (OBS) in collaboration with the Milano Cortina 2026 Organising Committee.
Took place at Fiera Milano Congressi, which will serve as the Main Media Centre (MMC) during the Winter Games. Broadcasters were introduced to their operational headquarters and familiarized with the venue’s infrastructure and facilities, ensuring seamless broadcasts.
Over 270 participants from around the globe attended, including 161 Media Rights-Holders (MRH) representatives from 35 organizations. The Winter Olympic event also saw participation from the IOC, International Paralympic Committee (IPC), and CONI. And Worldwide Olympic Partner Alibaba, with more than 100 MRH representatives joining remotely.
Exclusive Behind-the-Scenes Venue Tour of the Milan Cluster
On February 19, attendees embarked on a venue tour, offering an exclusive behind-the-scenes look at the Milan cluster, which included:
- Milano Santagiulia Ice Hockey Arena: Under construction, set to host ice hockey
- Milano Ice Skating Arena: Venue for figure skating and short track events
- Milano Rho Ice Hockey Arena: Second ice hockey venue
- Milano Speed Skating Stadium: Speed skating venue
- Milano San Siro Olympic Stadium: Iconic football stadium for the Opening Ceremony
The International Broadcast Centre (IBC) will serve as the central hub for broadcast operations during the Winter Olympic 2026 Winter Games. Supporting both the host broadcaster, OBS, and Media Rights-Holders (MRHs). This venue is key to ensuring smooth and efficient broadcast coverage throughout the event.
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Most of the venues in the Milan cluster are existing facilities, highlighting the organizers’ dedication to the reforms outlined in the Olympic Agenda 2020. During the event, MRHs had the opportunity to assess the venues and interact with Mark Wallace, OBS’s Chief Content Officer, and Sotiris Salamouris. OBS’s Chief Technology Officer, to learn about the OBS production plan and innovations aimed at enhancing coverage.
Winter Olympic: Strategies for Seamless Coverage Across Multiple Clusters
These discussions helped give insight into the technical and logistical aspects of broadcasting the Games. On February 20, a full day of presentations took place, covering a broad range of topics related to broadcast operations and innovations. Key highlights included:
- The integration of AI-driven technologies to enhance broadcast quality and viewer experience
- Technical strategies to ensure seamless coverage across the multiple clusters
- Logistical considerations for effective broadcast operations
- Efforts to coordinate between OBS, Milano Cortina 2026, and local authorities to maximize Games coverage and reach a global audience.
- Telling the stories of the world’s greatest winter athletes
The three-day event underscored OBS’s commitment to delivering innovative coverage that enhances the viewing experience, with a focus on athlete storytelling as the core of the Olympic broadcast. Yiannis Exarchos, CEO of OBS, reflected on the World Broadcaster Meeting (WBM), stating, we embrace innovation with a clear purpose.
Tell the stories of the world’s greatest athletes in more exciting, compelling, and engaging ways. He emphasized that the goal is not to showcase technology for its own sake. But to use it as a tool to bring fans closer to the action, the emotions, and the human moments that define the Olympic Games.
The Olympic Winter Games Milano Cortina 2026 will be held from February 6 to 22, 2026. Followed by the Paralympic Winter Games from March 6 to 15, 2026, marking a major event for athletes, fans, and broadcasters alike.
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