As anticipation builds for the Women Rugby World Cup 2025, the city of Brighton and Hove is preparing to welcome fans and celebrate the tournament in a distinctly creative and community-driven way. In a colourful show of support, residents are being invited to knit or crochet red roses. A nod to the emblem of the England women’s rugby team, to decorate shop windows and local businesses throughout the city.
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This initiative offers a unique fusion of sport, art, and local pride, setting the stage for an unforgettable few weeks on the south coast. The Amex Stadium, one of the premier venues selected to host matches during the tournament, will be the stage for two major games. England will take on Australia on 6 September, followed by New Zealand’s clash with Ireland the next day.
These high-profile matchups are expected to draw fans from across the globe, and Brighton and Hove are determined to give them a warm and visually stunning welcome. The city, already renowned for its artistic flair and community spirit, is taking this opportunity. To create an inclusive and engaging environment through handcrafted floral displays.
Brighton’s Red Roses for Women Rugby World Cup 2025 Fans
The red rose has long been the emblem of England Rugby, and this campaign connects the symbol to a wider narrative. The England women’s squad has popularised the use of crochet within their training camps and bonding activities. Turning what was once a quiet hobby into a modern emblem of teamwork and resilience.
Now, that same spirit is being embraced by the city’s knitters and crocheters. They are joining forces to fill the streets with handmade tributes to the team and the sport they love. Anyone with an interest in crafting is encouraged to take part, whether they are experienced in textile work or entirely new to it. Patterns for both knitting and crocheting red roses are available online for free, making the project accessible to all.
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The roses will begin appearing across the city from 25 August, decorating everything from shopfronts and cafés to libraries and street corners. The goal is to create a living gallery of support for the players and visiting fans. Reflecting the community’s enthusiasm for the tournament and women’s sport more broadly.
City Council Leader Praises Brighton’s Artistic Rugby Tribute
All completed roses must be submitted by 10 August to Jubilee Library, which will serve as a central collection point. Organisers hope to gather hundreds, if not thousands, of roses in time to transform the city into a sea of red as the tournament approaches. This visual celebration is more than decorative; it symbolises a shared commitment to gender equality in sport, civic pride, and the power of collective creativity.
Bella Sankey, the leader of Brighton & Hove City Council, expressed her excitement about the project, noting that Brighton’s artistic nature makes it the perfect city to host such a vibrant campaign. She said it will be lovely to see a whole bouquet of city centre business windows adorned with red roses later this summer. The project will highlight Brighton’s warm welcome to rugby fans from around the world.
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Knitting Together Community and Sport Ahead of Women Rugby World Cup
The Women Rugby World Cup 2025 is set to be the most expansive and inclusive edition of the tournament to date. With eight host cities across England, it represents a significant milestone in the global rise of women’s rugby. By involving the public in unique ways, such as this rose-making initiative, the tournament’s impact extends far. Beyond the pitch, reaching into homes, communities, and local businesses. It becomes not just a sporting event, but a cultural moment.
In Brighton and Hove, that cultural moment is taking shape in red yarn and shared enthusiasm. For fans, locals, and visiting teams alike, the rose-strewn streets will offer a heartwarming welcome. A visual celebration of everything the Women Rugby World Cup stands for: unity, pride, and progress. The act of knitting or crocheting a rose may be small, but when multiplied by hundreds of hands.
It becomes a city-wide statement of support, of creativity, and of readiness for one of the world’s most exciting sporting events. As the tournament draws nearer, the people of Brighton and Hove are not only preparing for world-class rugby. They are helping to shape a narrative that honours tradition while looking boldly to the future. With yarn, needles, and a whole lot of heart, they are proving that in this city, sport and art can go hand in hand, and that every stitch counts.
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